Challenge: Expand Nikon’s reputation into video.
Insight: Cameras do more than take pictures; They stop time.
Solution: Reorient consumers from taking a video for fun to taking a video for the future.
TV Spot
Print Ads
Out of Home
Nikon Time Travel
The installation will record twenty second bursts of video from the camera and replay them twice on the opposite display. It will then give a reference number and a website where participants can retrieve their fleeting moment in time.
Web
TimeCaps.com
This micro-site is a place for people to retrieve their videos, upload their own and see the videos of others.
